2025 Cost Adjustments

To Our Valued Customers:

Several market conditions have forced us to adjust our pricing which hasn’t increased in over a year.  The primary driver is the historic rise in coffee prices which hit an all-time high this year (reference article below).

Coffee Prices Just Hit a Record High — and They’re Still Climbing

A perfect storm of supply issues and market panic is sending coffee prices soaring, and that could mean big changes for your daily caffeine fix

While our amazing coffee partner Equator has done their best to absorb some of the increases, they ultimately had to raise their wholesale prices in April of this year resulting in the necessity to raise ours as well.  We’ve also experienced increases in the cost of sourcing barista versions of our alternative milks causing the need to charge for these options.

Additionally, the ongoing tariffs wars have had sporadic and dramatic impacts on pricing which literally changes on a daily basis. We hope most of this will be transitory and not longterm.

In addition to the rise in commodity prices, scheduled rent increases for our prime location have occurred as we age into our lease. Overall, the low inventory of retail space downtown makes for premium pricing across the board for businesses in the Napa city center at the same time tourism has been down in the Valley.

That said, we also appreciate the financial headwinds many households are experiencing as well, so be assured we value your support of our small business and the near 100 cottage brands we offer at the market.  We’ll continue to monitor and manage costs to the best of our ability and minimize the impact where possible.

Many thanks for your understanding.

-  The Deuces Market Team